How Digital Disruption has Propelled the World of Healthcare & Patient Care
The world of healthcare is changing and consumers today are driven by expectations that best suit their convenience, quality, and overall affordability. They are the key driving factor behind how healthcare has evolved today, changing the paradigm on how they engage at each stage of healthcare. The millennial population still remains unfazed with the current status-quo and consumers from all generations are more inclined towards trying the non-traditional methods. Running from pillar to post has left consumers disconcerted.
Only those healthcare providers who are ready to pay attention to what consumers actually want and deliver those services on time will enjoy the loyalty of the masses. Only then will they be able to lead the disruption and lay a solid foundation.
What is non-traditional healthcare?
The term non-traditional healthcare contains aspects like retail or walk-in clinics, virtual health via phones through videos or apps, outpatient surgery hospitals, digital therapeutics and on-demand services.
In this shifting paradigm, medical companies and healthcare services providers have moved from providing products to providing efficient services. They are on an entirely new journey to a transformational new integrated-services based model from a simple product-based model. Their focus has shifted to providing ‘living services’ to consumers.
Core transformation:- In core transformation, standalone devices are leveraged by data exchange and network capabilities which allow for product enhancements. As an example, as a part of healthcare app development, medical service providers can get a mobile app developed which has access to a medical device that enables new value-added functionality for patients.
Enhancing the core:- As technology advances, the network capabilities are pushed forward for the continuous deep data access, through a cloud service, allowing connected solutions that combine products with integrated services and redefine the customer experience. This process enables medical technology companies to refurbish their commercial models from a product to a service.
Healthcare trends shaping the future
As mentioned earlier, one needs to keep up with the changing technology, after a point it becomes imperative for survival in the environment. This not only means changing the working environment and the dynamics but fundamentally changing the overall consumer experience, care delivery methods and also providing career development opportunities for the healthcare workforce.
Platform-based economy:- Smart platforms are allowing smart cities, connected machines, robust customer analytics and much more. This is what makes healthcare experiences more connected. These smart platforms have the ability to link the entire healthcare ecosystem, straight from patients to providers to health plans.
Automation:- Not just automation, but Intelligent automation is what will make the care delivery and administration more seamless across the health ecosystem. There are robots performing housekeeping duties to droid that are helping to streamline the patient intake process.
In terms of future preparations, one needs to ask relevant questions. Healthcare practitioners need to ask what applications use-cases one needs to build and how can they be positioned uniquely in the competitive market considering the advances in technology. The stakes are higher than ever today. There can be risks of losing the ground if not planned strategically in platform-dominated world.