Industries are constantly adopting new technologies to offer the next level of experience to their customers. Various technologies include AR, VR, Big Data, Internet of Things and Blockchain.
Presently, AR technology is at the forefront of the digital platform and offers an immersive experience to the users. The integration of AR tools has changed the picture of several industries by enhancing the real-world elements. Augmented Reality applications have become an essential asset of the business world.
The augmented reality market size worldwide is estimated to increase from roughly 3.5 billion to more than 198 billion U.S. dollars.
In this blog, we will describe the importance of Augmented Reality on different industries. It is important to partner with a leading Augmented Reality development company to gain benefits of this emerging technology.
Benefits of AR Technology in Industries
1. Retail Industry
As we all know, physical stores have changed into an online platform. To stay ahead in the competition, now retailers have to enhance their online services. Their strategies should be based on uniqueness to attract online customers to their websites.
In this situation, integrating AR technology has become the foremost choice of retailers. Augmented Reality Service helps to engage customers and improvise the visuality of the product.
- Users can visualize the product in a 2D and 3D dimensional model.
- It offers an opportunity to the customers, to modify the real image in terms of size, color, and they can add filters to the image.
- AR helps to improve the quality of decision making, they can replace the real image with virtual and virtual with real.
Hence, they can have an idea that how the particular object will look to their real place, along with this they can make changes in the image in terms of color and size to get their desired look.
2. Hospitality Industry
In recent years, the hospitality industry has emerged with the AR concept and leveraging the various benefits. The most popular Augmented Reality technology, helps to enhance the physical environment of hotels and restaurants and enable to offer luxurious services for their guests. The AR-related services help them to relax in a better way. AR helps to create a hotel in a smart place.
Now, hotels have various room options for the customers along with this, the demand of the customers has also increased, they prefer to have the room around greenery or swimming pool. In the present scenario, hotel rooms are limitless, and not confined there are various types of the room based on interactive features also. Customers can preview their room virtually on their smartphones and experience the view.
AR has been integrated into the hospitality industry in multiple ways, the list is endless. There are many more ways like customers can also preview the hotel environment.
3. Travel Industry
The travel industry is among one of the most affected industries with AR. This technology enables the tourist to view the places virtually and enhance the traveler’s experience. Now, with AR traveler’s journey can be turned as simple and interactive. Additionally, it confined and connected the world and offers the ultimate opportunity for travelers to plan their plan trips.
- Tourists can easily reach their destinations with navigation apps
- Travelers can get updates about interesting places, which are there nearby
- With amazing filters and technologies, it increases the urge and ease of sharing the information in terms of multimedia content
- Offers virtual tour to get almost real experiences
- Able to offer relevant and proper information about places and restaurants
- Travelers can easily plan trips step by step and know the real-time situation and get actionable information about hotel room and search for nearby locations
AR has affected multiple industries and turned as the most essential technology for the business world. Augmented Reality app development service offers the next generation experience to the customers and increases the chances to earn profits by the unique strategy of attracting the customers.